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Pavia and Ansaldo with Future Fashion in the entry in Zakeke

Milan, 10 January, 2023 – Future Fashion, an omni-channel platform that helps fashion brands virtualise their collections and owner of the DIS brand, which has developed an end-to-end platform over the years for the integrated management of the world’s fastest customised shoe service through the DIS brand, enters the Zakeke Group, the world’s leading SaaS company in Visual Commerce, which enables eCommerce and retailers to simultaneously offer their customers personalisation, 3D configuration, Augmented Reality visualisation, Try-On and NFT minting functionalities.

The deal, which includes an initial step of investment by Zakeke in Future Fashion followed by the complete acquisition, will support the creation of an even stronger international champion based in Italy with a team of around 60 people.  The entry of Future Fashion into the group led by Angelo Coletta is part of Zakeke’s program to develop an all-in-one visual platform for merchants worldwide, which, through the integration of the 3D asset management platform, completes its offer and strengthens its presence in the fashion and luxury segment.


Zakeke was supported by Studio Legale Casella e Associati, with lawyers Valentina Casella and Alessandro Casella, respectively partner and associate of the firm.

In the transaction, Future Fashion was assisted by Studio Legale Pavia e Ansaldo, with a team comprising of counsel Milena Prisco, associate Arianna Cortese for corporate law profiles and Valentina Simonelli, partner, and Francesco Vitella, counsel, for all labour aspects.

The firm Ricci e Radaelli – Notai Associati, with a team led by notary Alessandra Radaelli, assisted the parties in the notary aspects.