Milan, 16 october 2018 - User experience (UX) is the totality of (rational and irrational) effects aroused in an individual as a result of its interaction with a specific product or system.

With regard to the people involved, UX impacts all types of customers, irrespective of their culture, age, gender, wealth and social class. With regard to the scope, the notion of user experience includes the following aspects:

  • usability, which includes features such as ease of use, productivity, efficiency, effectiveness, learnability, and user satisfaction;
  • usefulness, which allows to use the product or system in order to achieve the goal set by the user;
  • the emotional impact, which is the emotional component of user experience that influences the user’s feelings, causing pleasure, joy, fun, aesthetics, desirability, novelty, originality, appeal and also involving deeper psychological factors, such as self-awareness, self-identity, feelings of pride and a sense of belonging.

To put it simply, a product or a system is considered as able to offer a good user experience if it is easy to use, efficient and engaging. Usually, the average user looks beyond the pragmatic and verifiable aspects (functionality and usability), looking for beauty and emotional and intellectual gratification in doing its user experience. If the experience is positive, the user is more likely to savor that memory after interaction with the product or system that caused it. The concept of interaction is also very broad and should not be limited to its material component: interacting with a product or a system means observing, touching and thinking about it, until arriving to be interested in it even before any physical contact.

UX takes on a crucial role in the digital sector, which is witnessing, on the one hand, a dizzyingly growing complexity of new technologies and, on the other hand, the constant expansion of the increasingly diversified set of users. In this specific sector, the complement of the UX is the user interface (UI), which is the designing of machines and/or software user interfaces in order to optimize the appearance and interactivity of a given product or system. Since most users access computation from mobile devices, UI designers today mainly focus on the development of effective user interfaces for these devices – ensuring immediate use, minimizing textual input, optimizing the results displayed on the screen, creating applications conforming to the main platform interface and allowing disconnected and poorly connected use.


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