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Pavia e Ansaldo with the Meroni family in the sale of the Meritalia brand


Milan, 16 March 2023 – The law firm Pavia e Ansaldo, with a team composed of partner Vittorio Loi supported by counsel Fabio Lui and junior associate Daniele Forcella, has assisted the Meroni family in the transaction for the sale of the entire stake in the capital of the new company owning the “Meritalia” brand, a historic Lombardy-based brand in the design and furniture sector, and other production assets to Italian Radical Design, a company controlled by the Piedmontese entrepreneurs’ family Vezza. The ‘Meritalia’ brand and products thus become part of Italian Radical Design’s collection, which already includes the Gufram and Memphis Milano brands and products.


The acquiring party was assisted by the law firm Pavesio e Associati with Negri-Clementi of Turin, with a team comprising lawyer Cristina del Carretto di Ponti e Sessame, of counsel of the firm, and Ms. Alice Brancati.