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Agreement between M. Seventy and Black Diamond for White Milano. Di Francia and Pavia e Ansaldo: the firms


Milan, 6 September 2023 – M. Seventy, the organiser of the White Milano exhibition, and Black Diamonds Communications (The Fashion Firm SA), a South African company representing several South African fashion brands, have entered into an agreement under which ten South African fashion brands will participate in White Milano for the 2023, 2024 and 2025 editions held during the Milan Fashion Week in September.


The companies were assisted by Law Firm Di Francia and Law Firm Pavia e Ansaldo respectively. In particular, the two legal teams which assisted the parties, were led, in order, by partner Daniela Di Francia who assisted M. Seventy and partner Mario Di Giulio who assisted Black Diamonds Communications (The Fashion SA)